Highly creative marketing professional experienced in qualitative and quantitative research, advertising campaigns, and strategic marketing plans.

EDUCATION
Boston University
Masters of Science  in Communications:  Advertising Management, 2010

The Art Institute of Fort Lauderdale
Bachelors of Science in Advertising, summa cum laude 2007

Florida College of Natural Health
Licensed Esthetician 2004

EXPERIENCE
AMP Agency – Boston, MA
Consumer Insights Internship, acted as Logistics Coordinator
September-December 2009
• Clients included MillerCoors, Maybelline New York, Ben & Jerry’s, Contiki, and Assurant Health
• Researched consumer trends through secondary and primary research
• Assisted with the coordination of qualitative and quantitative research projects through field intercepts and surveys
• Created trend newsletters for retainer clients
• Created respondent screeners and assisted with screener drafting

AdLab: Boston University – Boston, MA
Account Planner for the BU Center for Cosmetic and Laser Surgery
January-December 2009
• Conducted primary and secondary consumer research
• Determined target audience demographics and psychographics through surveys and interviews
• Analyzed data on media consumption patterns to inform strategic ad placement decisions
• Wrote client debrief to summarize findings, recommend brand positioning, and future brand strategies

Heritage Brands- Plantation, FL
Marketing Coordinator for Orzel Vodka; a Division of Stock Spirits Group
January-July 2008
• Preparing creative briefs for presentations and assisted creative team on projects
• Co-authored U.S. brand book
• Met with various media outlets and advertising agencies for future business ventures
• Project management tasks included production of point-of-sales and press materials
• Set up launch parties and distributor events with public relations firm

Sandow Media – Boca Raton, FL
Web Marketing and Copywriting Internship
May-August 2007
• Wrote editorials for dailybeauty.com and consulted web design for spalook.com

EB Performance, LLC – Boca Raton, FL
Freelance Marketing Analyst
April-December 2007
• Created Integrated Marketing and Strategic Business Plan
• Developed business-to-consumer and distribution marketing
• Prepared press release and press kit
• Designed 3 ad series, wrote radio spot, and television commercial

Considering Your Career (CYC) – Ft. Lauderdale, FL
Marketing Internship
January-April 2007
• Conducted secondary research and data entry and recruited potential clients for future business ventures

Artemis Design Group- Ft. Lauderdale, FL
July 2006-June 2007
• Art direction for tray liners for Ronald McDonald House Charities
• Art direction for pin design for Hard Rock Café
• Conducted secondary research for Mommy Mentors and Spectral Journeys

MAC Cosmetics – Boca Raton, FL
MAC Artist and Freelance Makeup Artist
December 2004-June 2006
• Frequent top producer in sales

SOFTWARE AND SKILLS
Knowledge of Mac and PC formats in Microsoft Office Suite, Keynote, Adobe Illustrator, Adobe Photoshop, Adobe InDesign, and survey tools

ADDITIONAL BEAUTY EXPERIENCE

Freelance Artist for Kevyn Aucoin 2008
Cosmix:  Certified Makeup Artist 2004
Freelance Artist for LORAC 2003
Freelance Artist for Tony and Tina Cosmetics 2002
Freelance Artist for Girl Cosmetics 2002

ACHIEVEMENTS
Account Planning Award, Boston University 2009
Local Addy Award: Silver 2008
Highest Achievement Award for Best IMC and Creative Portfolio 2007
Highest Achievement Award for Outstanding Performance to the Community and School 2007
Honors Program Graduate Award 2007
AIFL Graduate Speaker 2007
4th District American Advertising Federation Student Scholarship 2007
President’s List 2005-2007
Honors Program 2006-2007
Peer Tutor 2007
Hard Rock Cafe Special Edition Pin Design 2006

AFFILIATIONS
Ad2 Fort Lauderdale
Membership Chair
July 2006- December 2007

VOLUNTEER WORK
Ronald McDonald House Charities of South Florida and New England 2006-2009
Animal Rescue League- Boston 2009